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  • HACKESCHE HÖFE This was my internship project: It is a redesign of the corporate identity of an old quarter in Berlin - called "Hackesche Höfe". I created the logo, new information signs, website and application, posters for the launch of the new identity and the application. Further on I designed shirts, which can be individually designed by the customer.

    This is a school project - non-commercial!
        2013 Art Direction, Editorial Design, Web Design
  • IDENTIFICATION FLYER While I was searching for a new shared flat and to be "competing" with other applicants for one room, I had the idea to leave a socalled business-card with short information about me, my background and my hobbies etc to be stayin in mind after the visit. And it helped ;)     2013 Editorial Design, Icon Design, Typography
  • TO - THE DATING MAGAZINE Four magazine cover for a fictional dating-magazine called "TO" (danish=two)     2012 Advertising, Branding, Graphic Design
  • GREETING CARDS A random collection of greeting cards designed by me.     2012 Graphic Design, Packaging, Print Design
  • TIGER LINES Project about creating a new bus-travel-company called "Tiger Lines".     2012 Advertising, Branding, Graphic Design
  • CLOTHING BRAND - IHEKAVD This is a logo idea for a fictive fashion brand.     2012 Advertising, Fashion, Graphic Design
  • PHOTOGRAPHY A small outcast of my photography work so far.     2012 Photography, Photojournalism
  • ARTE MAGAZINE Re-Design of the German arte-magazine.

    This is a fictional school assignment.
        2012 Advertising, Graphic Design, Product Design
  • SVK BROCHURE A brochure about our school rules during studies     2012 Digital Photography, Graphic Design, Print Design
  • INTERFLORA Redesign of the Interflora Online-Shop/Website.

    This is a fictional school assignment.
        2012 Advertising, User Interface Design, Web Design
  • STEVE LE MAY Logo Design for a German DJ.     2012 Advertising, Graphic Design, Icon Design
  • NORDIC HOMES A new corporate identity for a danish estate business.     2012 Advertising, Graphic Design, Web Design
  • PFIZER PACKAGING A little different packaging for "Travelsickness" and "Morning After" medicine.

    This is a fictional school assignment.
        2012 Advertising, Packaging, Product Design
  • LIL' DARLING Corporate Identity for a brand selling baby-related products.     2012 Advertising, Branding, Graphic Design
  • BODONI Poster designed to represent the font Bodoni.     2012 Advertising, Graphic Design
  • ZINE ABOUT RULES Zine about rules for passports.     2012 Crafts, Creative Direction, Drawing
  • SVANSØ Redesign of the Svansø Website.

    This is a fictional school project.
        2012 Graphic Design, User Interface Design, Web Design
  • MOVIE POSTER Movie Poster for a danish movie.

    This is a fictional school assignment.
        2012 Advertising, Illustration, Print Design
  • JBS Packaging JBS was a project to make a new packaging for JBS underwear.


    In Collaboration with Lise Fredslund and Lena Danielsen
    Our packagning was suppossed to bring your thoughts back to textile rolls,
    and we wanted to make a packaging that stood out with its form, because JBS has a history where, they are the cool and hip brand,
    but now they are seen as a Grantparents brand.
    We wanted people to know them in the old way again.
        2013 Packaging
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All works © Lena Danielsen 2013.
Please do not reproduce without the expressed written consent of Lena Danielsen.

Lena Danielsen // Cotheniusstr. 3 // 10407 Berlin // +49 176 92632166 // lenadanielsen@gmail.com